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Friday, September 4, 2009

Aarushi murder: The huge cover-up

Aarushi murder: The huge cover-up
This must go down in the History of Crime, and more importantly, Press as the worst disasters! While our sympaties lies withose bereaved, the Police and the Media have a mockery of the justice system. The Police in the ever-confounding directionless bumbling and the arrest of Dr. Talwar and, as this article reports, incompetent, unprofessional and stupid handling of the evidence. The Media, in my opinion, is the bigger culprit. They made a demon of the father without a shred of evidence and have since calously ruined the lives of the already greiving parents! The Media has resorted to cheap sensationalism for TRPs and tried to play the story to invisible galleries hoping to make mileage of the death of a 13 year old girl by making up every possible theory of their own, without being sensitive to the parents and friends of the dead. Further, have they ever given a thought to what the kids watching the graphics on TV around the country would go through!? It is extremely sad that such irresponsible journalism is being fostered in this country. The Arushi episode followed by the 26/11 reporting by the media has completely destroyed the trust of people in TV media! You need to do a lot more to redeem yourselves. How are we to believe any thing the TV Media says when it went to the extent of "manufacturing" news that the venerable Dr. Talwar was having a incestous relationship with his own daughter, even without a shred of evidence!

In the past, a few of my posts on various news sites have been blocked out for questioning the press! I will therfore post this on my blog and link it up all networks!

Tuesday, July 21, 2009

Launching Social Media Marketing!

Launching Social Media Marketing for Compusol!

Social Media Marketing has the power to :
- Engage the customer in an interactive advert!
- Build engagements, not just transactions!
- Build Trust relationships with remote and distant customers

We have been able to strategize specific requirements for specific verticals based on their target audience, demography, industry verticals, and user profiles.

Social Media Marketing will supplement conventional and other Online Marketing techniques by providing an interactive medium with its target audience. If used with planning and focus, it has the possibility to obtain market feedback for both the campaing and the offering in one go, therby reducing the cycle time to analyse the effectiveness of the campaign. What's more, it will lead to transactions, where applicable, and build engagements over the near term!

MediaPost Publications Study: Social Media Pays 07/21/2009 - The Survey validates the concept behind our Social Media Marketing Plan.

We are launching this service on about 30+ social networks, across different geographies including Facebook, Twitter, MySpace, LinkedIn, SiliconIndia, YouTube, Picasa and Flickr. Google and its siblings are an important component! The offering includes building applications on social media and customization for enterprises, to increase branding and online presence! Effectiveness of SMM is determined by continously monitoring users and their interactions and track the consequent growth against a host of parameters!

The offerings presently cater to
- Realty
- Retail
- Hospitality
- Consuumer Durables

Looking forward to some exciting times!
EnJois!

More details to follow at www.compusol.in

Wednesday, July 8, 2009

Practical Traveler - Having a Travel Problem? Share It on Twitter - NYTimes.com

Practical Traveler - Having a Travel Problem? Share It on Twitter - NYTimes.com

I had mentioned in a previous post that Web 2.0 Monetization will manifest from the offline services provided. Here are some classic examples!

I have been working on Social Media Monitoring for the last six months which should result in a very very interesting offering shortly!

Watch this space!

Tuesday, June 16, 2009

Article - WSJ.com

Article - WSJ.com
Search 2.0 wishlist!
As this article vaildates, some of the prominent features of Search 2.0 will be :
Real-time or Near-Real-time Search
Twitter has led the way, but a lot more will follow. Federated Search with Feed-Forward will surely be of value to customers in the days to come. Content Crawling will only provide half the solution. With rate of Internet Content doubling every few months, it is but obvious that users demand information that is as recent as possible.
Quality, not Quantity!
Throwing up 4.8 million search results in .47 seconds is great, but of little value when over 80% of users dont even go to the second page! Average Search-to-Desired result takes upto 45 minutes of searching and refining the Search over and over again. The Quality of the Search Results, even if it take a few seconds more, will be worth the wait.
Universal Search Results
Results displaying Multimedia formats has just been introduced by Google and Bing! The Quality certainly needs some attention.
Multimedia Search
Google and Yahoo were born in the age of text. The content on the web has moved onto Photos and Videos! Nilesen just reported 10 Billion Online Videos viewed in May 2009. Aren't our Big Boys behind time?! We will need searching on Videos and Images as well. Just trowing up results based on tags will not be sufficient.
Visual Results reporting
Textual listing has worked well over the years, but with RIA invading the net, the user expectations have obviously changed. Isn'nt it time that the Big boys caught up!
Multimedia SEO/PPC
If we are entering the age of Image and Video Content, can Image/Video Ads be far behind? Inline and Overlay adverts will come to stay sooner. SEO/PPC will need to integrate Image and Video content to stay current

Sunday, June 14, 2009

Chand returns to Fiza, apologises#postcommentarea#postcommentarea#postcommentarea

Chand returns to Fiza, apologises
Is this the best of the news headlines that NDTV could find the whole country called India?!! What a waste!! What differnce does Chand and his moll do to a country with 824 million living under a dollar a day!?
The Indian Media is taking its readers/viewers to be abject morons!? They would do well to stick to responsible journalism and not indulge in stupid sensationalism or irrelevant and nondescript coverage such as this! About time that they wake up before they get the treatment that our politicians received in the recent elections for their gimmicks!

Saturday, March 28, 2009

PM's message to India Inc: Be sensitive to poor

PM's message to India Inc: Be sensitive to poor

Now the governement is trying to preach Socialism to industry. What is the govt.'s responsibility? Who will do govt's work - Who is responsible for social welfare!