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Tuesday, July 21, 2009

Launching Social Media Marketing!

Launching Social Media Marketing for Compusol!

Social Media Marketing has the power to :
- Engage the customer in an interactive advert!
- Build engagements, not just transactions!
- Build Trust relationships with remote and distant customers

We have been able to strategize specific requirements for specific verticals based on their target audience, demography, industry verticals, and user profiles.

Social Media Marketing will supplement conventional and other Online Marketing techniques by providing an interactive medium with its target audience. If used with planning and focus, it has the possibility to obtain market feedback for both the campaing and the offering in one go, therby reducing the cycle time to analyse the effectiveness of the campaign. What's more, it will lead to transactions, where applicable, and build engagements over the near term!

MediaPost Publications Study: Social Media Pays 07/21/2009 - The Survey validates the concept behind our Social Media Marketing Plan.

We are launching this service on about 30+ social networks, across different geographies including Facebook, Twitter, MySpace, LinkedIn, SiliconIndia, YouTube, Picasa and Flickr. Google and its siblings are an important component! The offering includes building applications on social media and customization for enterprises, to increase branding and online presence! Effectiveness of SMM is determined by continously monitoring users and their interactions and track the consequent growth against a host of parameters!

The offerings presently cater to
- Realty
- Retail
- Hospitality
- Consuumer Durables

Looking forward to some exciting times!
EnJois!

More details to follow at www.compusol.in

Wednesday, July 8, 2009

Practical Traveler - Having a Travel Problem? Share It on Twitter - NYTimes.com

Practical Traveler - Having a Travel Problem? Share It on Twitter - NYTimes.com

I had mentioned in a previous post that Web 2.0 Monetization will manifest from the offline services provided. Here are some classic examples!

I have been working on Social Media Monitoring for the last six months which should result in a very very interesting offering shortly!

Watch this space!